another of GTDC’s non founded venture! looks more like a promotion of a brand of bikes then tourism
From the glory days of “Hamaara Bajaj“, when scooters dominated Indian roads for nearly 40 years, scooters rapidly sank into near-oblivion, and today occupy a 30% market share in the two-wheelers market. Interestingly, the inverse is true for Goa, says Honda Motorcycles and Scooters India (HMSI) senior vice president for sales and marketing Yadvinder Singh Guleria.
Goa Tourism Development Corporation in association with HMSI is conducting the NAVi Goa Hunt to explore and promote different tourist attractions of Goa. HMSI has succeeded in selling 1,000 units of the NAVi in Goa since June 2016. Besides the huge demand from rent-a-bike operators, HMSI has seen a direct co-relation between the presence of military bases and the demand for scooters. “Wherever you have Armed forces bases, there is high interest in scooters,” Guleria said.