The one-and-a-half hour campaign activity is aimed at creating awareness about cleanliness on the beaches of Goa everyday through music and art and on-shore cleanliness drives.
Initiated by Drishti Marine, the innovative beach cleanliness campaign will also cover the sandy shores of Calangute, Candolim, Miramar and Colva.
The #TeraMeraBeach campaign was today inaugurated at Baga beach by Michael Lobo, deputy Speaker of Goa Legislative Assembly.
Such awareness campaigns, D’Sousa said will encourage tourists not to litter waste on the beaches and create awareness about segregation of solid waste. “It will further sensitize tourists to minimize the use of plastic waste and glass bottles on the beaches which is creating a huge problem in the state, polluting beaches and destroying the marine eco-systems.”

