Yet another award… however the reality on the ground and the numbers are not tallying . The number of tourists have declined and yet Goa gets awards!!!
Goa Tourism’s media effectiveness in the Travel and Hospitality Category has bagged a Gold at the 2016 DMAi CreatEffectAwards, deemed the most prestigious and important honour for a tourism board in India.
The Gold Award comes for an aggressive digital and social media campaign run by official PR Agency of Goa Tourism; Adfactors PR entitled ‘Tourism by Tourists.’
The digital campaign saw the harnessing of the creativity of people touring Goa and then re-purposing their content – pictures, videos and blogs – in promoting Goa as a ‘must-visit’ destination. Towards this, the PR firm partnered more than 500 amateur photographers (through crowd-sourced Instagram activity: #PickMyGoaPic), more than 100 bloggers, and 30 YouTube content creators.
The firm also liaised with influential social media users, international travel writers, the local people of Goa and journalists contributing to online travel magazines.